PART of the thrill of shopping for make-up in stores is being able to test products. This helps determine whether or not an item is worthy of purchase.
Is the lipstick too red? Does the foundation make you look fresh or ashen? Is the mascara up to par, as one Instagram post claims?
For many, product-shopping is more than just nailing the right hue. Many treat shopping as a bonding or pampering session with friends and family.
With beauty advisors on the floor, customers can interact, get expert advice and learn more about the products and techniques.