Use digital platforms, says rocker Amy



KUALA LUMPUR: Rock star Suhaimi Abdul Rahman or Amy says it is high time for singers, musicians and recording companies to take full advantage of digital platforms to develop the industry further and keep it relevant.


"Social media platforms and YouTube channels should be fully explored and utilised, in line with the 'new normal' which the government has been asking us to adjust to," the 62-year-old artiste said in a news report yesterday.


Amy added the recent development where concerts and performances are held from one's own living room shows that we are all ready to go digital.


He admitted that his singing career had been affected following the enforcement of the Movement Control Order (MCO) due to the spread of Covid-19.


However, he said that he was a little more fortunate than many others that he has other sources of income, such as his business selling kurta and kebaya which he started four years ago.


"In the past, my focus was to sell these clothes at Hari Raya bazaar such as at Publika and in Singapore. But due to the current situation, I only sell them online."


Although sales are not as good as before, Amy is thankful that he could still have a platform to sell his clothes.


"It's not just artistes who are impacted from this situation, people from other sectors are also facing similar problem.


"But since the trend of online shopping is really picking up, from food to clothes to just about anything, it only makes sense that business operators focus on marketing their products online," he said.



Source: New Straits Times


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